Why pink is the colour of the moment

Posted on May 28 2021

The annual Billboard Music Awards went off in spectacular style this year, with a slew of musicians dressing to impress. And while the red carpet was awash with a kaleidoscope of colourful outfits, one hue undoubtedly reigned supreme - pink.


Alicia Keys in Pink at 2021 Billboard awardsIMAGE 1: Alicia Keys - Getty / Rich Fury


Pink at 2021 Billboard Music AwardsIMAGE 2:  Pink - Getty 


Alicia Keys turned heads in a bubblegum, three-piece ensemble featuring a crop top, straight-leg trousers and a voluminous opera cape. Pink meanwhile stayed true to her namesake by frocking up in a plunging fuschia maxi dress with blouson sleeves and an empire-line waist tie.


Saweetie in Pink at 2021 Billboard Music AwardsIMAGE 3: Saweetie - Getty  


And who could forget rapper Saweetie’s apricot Giambattista Valli frock, complete with pink rosettes and a playful tulle underlayer? The old adage, ‘think pink!’ never rang so true.


While winter may not seem like the perfect season to pull out your brightest outfits, there’s a strong case to be made for wearing pink at this time of year. Aside from being an easy way to stand out from the crowd, donning a pink outfit can also help you take a mental break from the feeling of dreariness and fatigue that inevitably affects most of us each winter.


Indeed, there’s also some science behind wearing pink too. Studies show that wearing soft pink can evoke notions of sweetness, romance, femininity and gentleness, while hot pink can be associated with rebellion, passion, boldness and youthfulness.


If you’re looking to add a splash of pink into your winter wardrobe, look no further than Estro, Sydney’s home of designer fashion at outlet prices. Discover the range in one of our two stores or view the collection online. Plus, enjoy up to an Extra 50% off on already reduced prices during Estro’s EOFY sale starting on Monday, 31 May.


Here are our favourite pink picks available at Estro right now.


Giuseppe Zanotti Design Python Leather Cowboy Boots $ 760.00 AUD

Guiseppe Zanotti Pink shoes


We love these sassy cowboy boots by Italian shoe label Giuseppe Zanotti. Crafted from 100% leather, these slip-on, pointy toed booties are the perfect way to inject a pink statement piece into your winter outfit. 


Max Mara Studio Hooded Wool Coat $ 1,567.00 AUD 

Max Mara Wool Pink Coat


Max Mara Studio knows a thing or two about creating elegant, timeless coats with a twist. This wrap-style coat oozes feminine elegance thanks to its flattering waist tie and powder pink hue. Designed with comfort and practicality in mind, this coat is crafted from a sumptuous mix of virgin wool, silk and cashmere, and features two handy pockets on the side.



Valentino Rockstud Crossbody Bag $ 1,760.00 AUD

Valentino Rock Stud bag


Accessories don’t get much sassier than this knockout crossbody handbag by Valentino. Made from 100% leather, this studded stunner is the perfect ‘look at me’ piece to elevate even the most casual of winter looks. Aside from making a vibrant statement, the Rockstud crossbody bag is also surprisingly versatile, as its shoulder strap can be detached to transform it into a stylish clutch. 

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